Katie's Diary

Innovate, don't Imitate

20th August 2013

With the majority of people being creatures of habit, or routine based, it is normal for change and innovation to be met with doubt, scepticism or even fear. But by the same token we also love the idea of something new and ‘shiny’. It is a catch 22 situation, but one that is usually resolved by embracing the new and letting go of the old.

Sometimes we rely on industry leaders to provide us with innovation. The most obvious thing that springs to mind in recent years is the Apple iPod. Before the iPod’s release we all listened to music on stereo systems and had to go into shops to purchase our favourite music.

But when Apple released their product in 2001 it was at first met with equal parts scepticism and elation. But once it was fully embraced it changed the face of how we listen to and store music forever. This is the power of innovation, it can genuinely change the world.


So what price do we pay for refusing to innovate?

The answer is two-fold: Firstly if we don’t innovate we never better ourselves. Throughout our lives we constantly look for new experiences, relationships and skills to become more than we were the day before. As John Lennon once said “life is what happens while you are making other plans” and these words certainly ring true.

This leads to the second reason to innovate. If we never change our lives become stale. We are more likely to take things for granted and also to allow complacency to slip into our actions.

But change keeps us hungry. It provides us with challenges, and demands that we make the best of ourselves on a daily basis. In essence it gives us purpose. So whilst we may not all be the Steve Jobs of the world, we must all embrace change. We must push forward in our lives so that we innovate ourselves to create the best possible version of who we are.

Remember we all have the power to create change, but we must be the change we wish to see.


Much like Apple, ubu is at the forefront of innovation in the Health and Social Care sector. As a company that is unafraid of change and progression, we have implemented many pioneering processes and practices that are now methods of best practice in the industry.

Take our uStep model for example. After years of development this model of independent living has become a reality for hundreds of individuals across the North West, North East, Yorkshire and the East Midlands. Some of those who took the step to move in were at first concerned or worried that there may be some negative aspects in making a big change.

This is of course understandable, as we mentioned earlier change does create worry. But the opinion of those now living in our uStep models is a unanimous thumbs up! The reality is that the people living in these apartments now have their own front door; their decisions, choices and lives are in their hands.

As has always been the case with ubu, support is available should the customers need it. But this approach has shown across the board that the sense of self-worth, confidence and independence in all the individuals has increased; meaning they are more enthused and motivated to achieve even greater goals and ambitions.

So ubu’s commitment to innovation has literally changed the lives of hundreds, if not thousands of lives; especially when you consider the staff, families and stakeholders who have all played their part in the fruition of this endeavour.

Innovate, don't Imitate

 I decide what matters to me. ubu help and teach me to make my future happen 

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